A principal firm should be able to show close and continuous monitoring of your appointed representatives (AR).
Looking at key performance indicators and discussing these regularly means you can spot trends and take action.
Monitoring should be set according to the business risks each AR presents. Generally, the higher the level of business, the more monitoring resources you should allocate, and vice versa.
You should review:
- the quality of advice they give to customers, and
- their training and development needs