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Consumer Duty

Our new Duty sets higher and clearer standards of consumer protection across financial services, and requires firms to put their customers’ needs first.

Final rules & guidance

Latest news and publications

May 2024: Dear CEO letters - closed products and services

Our Dear CEO letters set out priority issues and actions firms should be considering ahead of the 31 July 2024 implementation deadline.
Read more

February 2024: Consumer Duty - good practice and areas for improvement

Examples of the positive behaviours and changes we have seen firms make, and areas for improvement.
Read more

February 2024 - Consumer Duty: the art of the possible in a year

Speech by Sheldon Mills delivered at KPMG 6 months on from the introduction of the Consumer Duty.
Read the speech

December 2023: Consumer Duty – The next steps

Watch our webinar to understand our expectations now the Duty is in force.
Watch on-demand

Key milestones

Steps in the introduction of the new rules:


27 July 2022

Final rules and guidance published


31 October 2022

Firms agree implementation plans


30 April 2023

Manufacturers complete reviews to meet the outcome rules


31 July 2023

Rules start for open products/services


31 July 2024

Rules start for closed products/services