Pure Protection Contracts Product Sales Data dashboard

This page provides a breakdown of pure protection product sales data (PSD) from 1 January 2018 to 31 December 2022.

We breakdown number of sales by pure protection product types, followed by a granular breakdown of sales by channel, advice given and premium payment method.

The interactive charts below present a selection of findings from the pure protection contracts PSD set.

How to use the interactive charts

To use the charts, there are 4 filters to choose from:

  • Pure protection grouped by – use this to view the pure protection contracts data split by a mix of characteristics and product types
  • Date – use this to select one or more time periods
  • Category – this allows you to select one or more product types
  • Subcategory – when available, this allows you to drill down into the groupings
Chart tip: Remember to clear any ‘Category’ or ‘Subcategory’ filters when you change the ‘Pure Protection grouped by’ filter


The data is correct as of 20 June 2023. Due to a combination of data resubmissions and adjustments, the data is not comparable to data within previous PSD publications.

Download the underlying data for the Tableau dashboard (XLSX)

Quarterly Pure Protection Contracts PSD dashboard


View the Quarterly Pure Protection Contracts PSD dashboard in Tableau