We present the results of a series of experiments to investigate the effects of risk warnings in social media adverts on attractiveness, search and understanding.
The results show that, for character-limited social media, standalone compliance reduces consumers’ information search and understanding of risks, ultimately leading to them choosing less suitable products.
Timothy L. Mullett (Warwick Business School and University of Bath), Laura Smart (Financial Conduct Authority) and Neil Stewart (Warwick Business School).
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