Andy Briscoe appointed chairman of Money Advice Service

Former Life Trust Holdings CEO Andy Briscoe has been appointed chair of the Money Advice Service.

A panel of representatives from the Financial Conduct Authority (FCA), HM Treasury and Money Advice Service board members selected Briscoe on the basis of his boardroom experience, his 27 years in the financial services industry and the complementary skills he offers to those of Money Advice Service CEO, Caroline Rookes.

Mr Briscoe is currently chairman of The Policy Shop, a general insurance intermediary. Previously, he was CEO of Life Trust Holdings and managing director of AA Insurance, before acting as an advisor for Carlyle Group in its successful bid for RAC.

Mr Briscoe’s appointment was confirmed at a meeting of the FCA Board last week. He will take up the two-day-a-week role on 27th September 2013, when the outgoing chairman Gerard Lemos stands down. 

John Griffith-Jones, FCA chairman, said of the appointment:

"Andy’s significant experience in boardrooms, as well as his knowledge of the financial services made him an outstanding candidate. It is a great benefit to have a chair who knows how the industry works and who can lead the Money Advice Service forward as it provides advice to consumers across the UK and co-ordinates the provision of debt advice by other bodies."

Andy Briscoe, the new chairman of the Money Advice Service, said:

"In these tough economic times, some people are facing financial problems and anxiety.  So this is an important time for me to be joining the Money Advice Service as chairman. I am excited to have the opportunity to help consumers better understand the options available to them, and through planning their finances, to help everyone to make the most of their money."

Notes to Editors

Andy Briscoe’s CV

2012 – present Chairman, The Policy Shop Ltd.
2011 – 2012 Chairman, IT Freedom Ltd.
2010 – 2012 Strategic adviser, The Carlyle Group
2005 – 2010 Chairman, Shere Ltd.
2006 – 2009 Group CEO, Life Trust Holdings plc.
2005 – 2009 Member of the board, Help the Aged
2004 – 2006 Worked in private equity
2001 – 2004 Managing director, AA Insurance Services Ltd.
1998 – 2001 Managing director, Goldfish
1996 – 1998 Sales director and operating board member, BUPA
1993 – 1996 Assistant general manager, Clerical Medical Investment Group
1990 – 1993 Chief executive, Compucard Ltd.
1986 – 1993 UK Sales and Marketing director, executive assistance to the president, director of management services, American Express
1985 – 1986 MBA, Cranfield Business School
1982 – 1985 Chief project manager and project manager, Alexander Proudfoot.


  1. The Money Advice Service is an independent organisation. Set up by Government to help people make the most of their money, it gives free, unbiased money advice across the UK – online, over the phone and face to face. The Service is paid for by a statutory levy on the financial services industry, raised through the Financial Conduct Authority. Its statutory objectives are to enhance the understanding and knowledge of members of the public about financial matters (including the UK financial system), and to enhance the ability of members of the public to manage their own financial affairs. The Service has an independent Chairman and board appointed by the Financial Conduct Authority. It was formerly the Consumer Financial Education Body.  
  2. On the 1 April 2013 the Financial Conduct Authority (FCA) became responsible for the conduct supervision of all regulated financial firms and the prudential supervision of those not supervised by the Prudential Regulation Authority (PRA).
  3. The FCA has an overarching strategic objective of ensuring the relevant markets function well. To support this it has three operational objectives: to secure an appropriate degree of protection for consumers; to protect and enhance the integrity of the UK financial system; and to promote effective competition in the interests of consumers.
  4. You can find more information about the FCA, as well as how it is different to the PRA, on our website.