Information on life insurance sales data - Q1 2025 - May 2025


Reference Case Number: FOI12268

Freedom of Information: Right to know request:

The total value of sales of life insurance

The total number of sales of life insurance

Please provide data broken down by month if possible or by quarter otherwise.

Please provide data for each of the last three years, with a year-end of March 31 2025.

FCA response:

The table below provides the Product Sales Data for Retail Investment sales and premium amounts for each quarter from Q1 2020 to Q1 2025.

Year of Date In ForceQuarter of Date in ForceNo Of SalesTotal Premium Amount
2022Q1451,978 £11,085,982,559
 Q2465,031 £10,837,041,443 
 Q3537,265 £11,257,946,541 
 Q4528,064 £13,374,035,098 
2023Q1519,079 £10,997,850,749 
 Q2474,542 £12,336,556,722 
 Q3473,554 £13,462,322,614 
 Q4556,307 £17,788,115,800 
2024Q1527,321 £12,270,405,640 
 Q2596,903 £13,615,140,951 
 Q3520,877 £13,706,794,206 
 Q4546,086 £16,316,124,206 
2025Q1452,799 £13,850,691,270 

 

The table below provides the Product Sales Data for Pure Protection Contract sales and premium amounts for each quarter from Q1 2020 to Q1 2025.

Year of Date In ForceQuarter of Date in ForceNo Of SalesTotal Premium Amount
2022Q1199,327£73,588,214
Q2Q2202,498£82,558,467
Q3Q3197,394£86,522,072
Q4Q4 205,138 £84,592,778 
2023Q1208,686£88,543,817
Q2Q2200,076£81,514,885
Q3Q3210,139£92,077,915
Q4Q4 219,419 £89,346,846 
2024Q1242,418£115,090,467
Q2Q2244,127£125,585,784
Q3Q3243,604£104,138,058
Q4Q4 252,570 £106,318,408 
2025Q1234,783£111,430,935 

When reviewing the information, please note the following:

  • This data is based on the retail investment and pure protection contracts Product Sales Data (PSD) and does not include all data on transactions made through nominee accounts (such as those used in platforms).
  • Differences may be possible between this dataset and information previously provided – or information previously published on the FCA website. Figures based on the type of firm may not be comparable between previously published PSD data, for example, due to firms resubmitting data and data preparation methods. PSD only captures new sales: transfers, top-ups, alterations, increments and renewals are generally not included.
  • The data above has been confined to data reported by firms within our Life Insurers and Outsourcers Portfolio.
  • Please also note the reported values in the above data refer to the total premium amount. The total premium amount is made up of single and regular premiums. The regular premiums are annualised by multiplying the monthly premiums by 12. The annualised premium amount is indicative of the actual initial investment made by the customer; however, it does not reflect the exact premium amount invested.