The retail intermediary market data 2024

We give our latest analysis of the intermediary sector, using data from the Retail Mediation Activities Return (RMAR) for 2024. 

Firms that advise on, or arrange mortgages, insurance policies or retail investment products for consumers must send us information about their activities on the RMAR.

We use this information to help us supervise intermediary firms and support our regulatory work. We have published RMAR data since 2016. This analysis gives an update on firms in the retail intermediary sector using data from 2024.

The data reflects returns submitted to us by firms for periods ending within 2024.

We categorise firms based on their main regulated business activity, such as financial advice, insurance intermediation, or mortgage broking. In 2020 we changed the methodology used to categorise firms. Some firms may have changed category, so comparisons between data before and after 2020 should be made with caution. 

Key findings

  • Reported revenue from retail investment intermediation increased by 6.2% to £5.7 billion in 2024, compared to 2023 (Figure1).
     
  • Reported revenue from mortgage broking decreased by 0.5% to £1.4 billion in 2024, compared to 2023 (Figure 2).
     
  • Revenue from non-investment insurance distribution in 2024 increased by 6.6% to £26.1 billion, compared to 2023 (Figure 3).
     
  • The proportion of retail investment revenue from commission fell from 12.3% in 2023 to 11.9% in 2024. For non-investment insurance distribution and mortgage broking, commission remains the primary source of revenue, accounting for 82.6% for non-investment insurance distribution (down 0.4% from 2023) and 77.4% for mortgage broking (down 0.6% from 2023).
     
  • The reported number of retail investment adviser posts across all firms fell to 37,441 in 2024 compared to 37,618 in 2023. The reported number of mortgage adviser posts fell to 34,149 in 2024 compared to 36,836 in 2023. 
     
  • Of the firms providing retail investment advice in 2024, 87% provided independent advice, while 12% provided restricted advice. The percentage of all firms that provided both restricted and independent advice was 1.4% in 2024, compared to 2% in 2023.

 

Download underlying data for 2024 (XLSX)

 

Chart tips: hover over the data series to view the data values and filter the data categories by clicking on the legend.

Trends in revenue 2016-2024

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Copyright

The data on this page is available under the terms of the Open Government Licence.