Consumer topline outcomes and metrics

The following metrics indicate our progress at the end of our 3-year strategy against our consumer outcomes for fair value, suitability and treatment, confidence and access.

In our 2024/25 Annual Report, we set out details of the actions we have taken towards our 13 commitments. These activities have contributed to progress against these outcomes. When setting out the latest values below, we signpost to the relevant commitments that supported the delivery of these outcomes.

Fair value

Outcome: Consumers receive fair prices and quality

Metric codeMetric descriptionSourceBaseline ValueYear 1 valuesYear 2 valuesYear 3 values

Latest status

 

(year 3 value compared to baseline)

CFV1-M01

 

 

Reduction in the proportion of consumers who, in the last 2 years, have been offered a financial product or service they wanted, but at a price, or with terms and conditions, they felt to be ‘completely unreasonable’

 

FCA Financial Lives survey (FLS)

7% of consumers

(2020)

10% of consumers

(2022)​ 

13% of consumers

(2023 re-contact survey)

16% of consumers

(2024)

Difference between year 3 and baseline value is statistically significant

Declined

 

 

CFV1-M02
Increase in aggregate benefits from FCA policy work (2022-23 prices)*

 

FCA Data 

At least £7.1 billion in benefits

(Expected annualised benefit for 2021/22 from rules introduced between 2012/13 to 2021/22)

At least £6.4 billion in benefits

(Expected annualised benefit for 2022/23 from rules introduced between 2013/14 to 2022/23)

At least £6.3 billion in benefits

(Expected annualised benefit for 2023/24 from rules introduced between 2014/15 to 2023/24)

At least £6.0 billion in benefits

(Expected annualised benefit for 2024/25 from rules introduced between 2015/16 to 2024/25)

Declined

The following commitments support the delivery of fair value for consumers. The links below show the progress against these commitments.  

  1. Putting consumers’ needs first
  2. Improving the redress framework
  3. Our environmental, social and governance (ESG) priorities
  4. Shaping digital markets to achieve good outcomes
  5. Preparing financial services for the future

Please see our latest positive impact analysis for further information on metric CFV1-M02.

Suitability & treatment

Outcome: Consumers are sold suitable products and services and receive good treatment

Metric codeMetric descriptionSourceBaseline ValueYear 1 valuesYear 2 valuesYear 3 values

Latest status

 

(year 3 value compared to baseline)

CST1-M01

 

Increase in consumer satisfaction with their providers

 

FCA Financial Lives survey (FLS)

7.8 out of 10 - composite index showing consumers' overall satisfaction with their providers

(2020)

7.8 out of 10 - composite index showing consumers' overall satisfaction with their providers

(2022)

8.1 out of 10 – composite index showing consumers’ overall satisfaction with their providers

(2023)

 

7.7 out of 10 – composite index showing consumers’ overall satisfaction with their providers

(2024)

Little or no change
CST1-M02

Also metric CNF1-M01 under the Putting consumers’ needs first commitment

 
 
Reduction over time in upheld Financial Ombudsman Service complaints about unsuitable advice or mis-sold products and services
 
Financial Ombudsman Service

19,965 Upheld complaints (including PPI)

35% Uphold rate

(2021)

 

10,106 Upheld complaints (including PPI)

39% Uphold rate

(2022)

 

7,989 Upheld complaints
(including PPI)

23% Uphold rate

(2023)

 

9,794 upheld complaints (including PPI) 26% uphold rate (2024)Improved

15,159 Upheld complaints
(excluding PPI)

48% Uphold rate

(2021)

9,679 Upheld complaints (excluding PPI)

40% Uphold rate

(2022)

 

7,671 Upheld complaints (excluding PPI)

32% Uphold rate

(2023)

9,782 upheld complaints (excluding PPI) 26% uphold rate (2024)Improved

The following commitments support our outcome to ensure consumers are sold suitable products and services and receive good treatment. The links below show progress against these commitments:

  1. Putting consumers’ needs first
  2. Improving oversight of Appointed Representatives
  3. Enabling consumers to help themselves
  4. Shaping digital markets to achieve good outcomes
  5. Preparing financial services for the future

 

Confidence

Outcome: Consumers have strong confidence and levels of participation in markets, in particular through (1) minimised harm when firms fail and (2) minimised financial crime

Metric codeMetric descriptionSourceBaseline ValueYear 1 valuesYear 2 valuesYear 3 values

Latest status

 

(year 3 value compared to baseline)

CCO1-M01

 

Increase in the proportion of consumers who have confidence in the UK financial services industry

 

FCA Financial Lives survey (FLS)

41% of consumers (35% vulnerable consumers, 47% not vulnerable consumers) slightly or strongly agree

(2020)

 

41% of consumers (33% vulnerable consumers, 49% not vulnerable consumers) slightly or strongly agree

(2022)

43% of consumers (34% vulnerable consumers, 50% not vulnerable consumers) slightly or strongly agree 
(2023 re-contact survey)
 

 

39% of consumers (30% vulnerable consumers, 46% not vulnerable consumers) slightly or strongly agree

(2024)

Differences between baseline value and year 3 values are statistically significant for all consumers or those showing at least one characteristic of vulnerability.

Differences between baseline values and year 3 values are not statistically significant for consumers not showing any characteristic of vulnerability.

Declined
CCO2-M01
Also metric IRF3-M01 under the Improving the redress framework commitment
 
Stabilise and then reduce over time Financial Services Compensation Scheme (FSCS) compensation, claims and payments
 
Financial Service Compensation Scheme

28,007 new claims

(2020/21)

24,709 new claims

(2021/22)
 

21,067 new claims

(2022/23)

40,568 new claims

(2023/24)

Improved

43,407 payments made

(2020/21)

62,380 payments made

(2021/22)

67,908 payments made

(2022/23)

32,668 payments made

(2023/24)

£584m compensation payments

(2020/21)

£584m compensation payments

(2021/22)

£403m compensation payments

(2022/23)

£423m compensation payments

(2023/24)

£327m compensation payments

(2024/25)
 

CCO2-M02
 
Monitoring the number of firm failures
 
FCA data

230 consumer firms

(2021)

308 consumer firms

(2022)

 

370 consumer firms

(2023)

363 consumer firms (2024)Not assessed – monitoring only
CCO3-M01
 
Proportion of consumers who have confidence that the UK financial services industry is working to tackle banking, pension and investment fraud
 
FCA Financial Lives survey (FLS)

50% of consumers slightly or strongly agree that they have confidence that the UK financial services industry is working to tackle banking, pension and investment fraud

(2023 re-contact survey)

N/AN/A

49% of consumers slightly or strongly agree

(2024)

Little or no change

CCO3-M02
 
Increase in the proportion of Authorised Push Payment (APP) fraud losses that are reimbursed
 
UK Finance

45.3% of total APP fraud losses reimbursed

(2020)

 

46.5% of total APP fraud losses reimbursed

(2021)

 

59% of total APP fraud losses reimbursed

(2022)

62.4% of APP fraud losses reimbursed

(2023)

59.3% of APP fraud losses reimbursed

(2024)

Improved
CCO3-M03
Also metrics PFC1-M01 and IH3-M01 under the Reducing and preventing financial crime and Enabling consumers to help themselves
commitments
Slow the growth in or reduce investment fraud victims and losses
 
National Fraud Intelligence Bureau (NFIB)

26,482 total reported victims

(2021)

25,558 total reported victims

(2022)

26,643 total reported victims

(2023)

24,621 total reported victims (2024)Improved

£832.5m total reported losses

(2021)

£888.8m total reported losses

(2022)

£525.7m total reported losses

(2023)

£552.6m total reported losses (2024)

28% growth in reported victims

(Between 2020 and 2021)

3.5% reduction in reported victims

(Between 2021 and 2022)

4.2% growth in reported victims

(Between 2022 and 2023)

7.6% reduction in reported victims (Between 2023 and 2024)

53% growth in losses

(Between 2020 and 2021)

6.8% growth in losses

(Between 2021 and 2022)

40.8% reduction in losses

(Between 2022 and 2023)

5.1% growth in losses

(Between 2023 and 2024) 

CCO3-M04
 
 
Slow the growth in or reduce Authorised Push Payment (APP) fraud cases and losses
 
UK Finance

154,614 total reported cases

(2020)

195,996 total reported cases 

(2021)

207,372 total reported cases

(2022)
 

232,429 total reported cases

(2023)

 

 

185,733 total reported cases

(2024)

Improved

£420.7m total reported losses

(2020)

£583.2m total reported losses

(2021)

£485.2m total reported losses

(2022)

£459.7m total reported losses

(2023)

 

£450.7m total reported losses

(2024)

27% growth in reported cases 

(Between 2020 and 2021)

6% growth in cases

(Between 2021 and 2022)

12% growth in cases

(Between 2022 and 2023)

 

20% reduction in cases

(Between 2023 and 2024)

39% growth in reported losses

(Between 2020 and 2021)

17% reduction in losses

(Between 2021 and 2022)

5% reduction in losses

(Between 2022 and 2023)

 

2% reduction in losses

(Between 2023 and 2024)

CCO3-M05
Also metric PFC3-M01 under the Reducing and preventing financial crime commitment
 
Increase in proportion of applications rejected, withdrawn or refused by the FCA under Money Laundering Regulations (MLRs) or for financial crime reasons
FCA data

48 Annex 1 applications

(2021/22)

54 Annex 1 applications 

(2022/23)

84 Annex 1 applications

(2023/24)

247 Annex 1 applications

(2024/2025)

Little or no change

21% were rejected, withdrawn or refused

(2021/22)

24% were rejected, withdrawn or refused

(2022/23)

36% were rejected, withdrawn or refused

(2023/24)

20% were rejected, withdrawn or refused

(2024/25)

122 cryptoasset registration applications

(2021/22)

88 cryptoasset registration applications

(2022/23)

40 crypotasset registration applications

(2023/24)

28 cryptoasset registration applications (2024/25)Declined

81% were rejected, withdrawn or refused

(2021/22)

93% were rejected, withdrawn or refused

(2022/23)

86% were rejected, withdrawn or refused

(2022/2023)

54% were rejected, withdrawn or refused (2024/25)

 

Outcome: Diverse consumer needs are met through (1) high operational resilience and (2) low exclusion

Metric codeMetric descriptionSourceBaseline ValueYear 1 valuesYear 2 valuesYear 3 values

Latest status

 

(year 3 value compared to baseline)

CAC1-M01

Also metric under ‒ Minimising the impact of operational disruptions

 

 

Reduction in the number of operational incidents

 

FCA data

644 incidents – Consumer firms

(2021)

663 incidents – consumer firms

(2023)

807 incidents – consumer firms

(2023)

 

749 incidents – Consumer firms 

(2024)

Declined
CAC2-M01
 
Reduction in the proportion of consumers who were declined a product or service in the last 2 years, and, in their view, this was due to non-financial factors such as their age, health or ethnicity
 
FCA Financial Lives survey (FLS)18% of consumers who were declined a product or service
(2020)
 

22% of  consumers who were declined a product or service

(2022)

26% of consumers who were declined a product or service

(2023 re-contact survey)

 

 

26% of consumers who were declined a product or service

(2024)

Difference between baseline value and year 3 value is statistically significant.

Declined
CAC2-M02
 
Reduction in the proportion of consumers who do not hold certain key products
 
FCA Financial Lives survey (FLS)

Have no day-to-day accounts

1% 

(2020)

Have no day-to-day accounts

1% 

(2022)

Have no day-to-day accounts

2%

(2023 re-contact survey)

 

Have no day-to-day accounts

1%

(2024)

Differences between baseline value and year 3 values are not statistically significant

Little or no change

14% No general insurance product

(2020)

16% No general insurance product

(2022)

15% No general insurance product

(2023 re-contact survey)

 

16% No general insurance product

(2024)

Differences between baseline value and year 3 values are statistically significant

Declined

22% No private pension provision (do not have a Defined Contribution (DC) pension in accumulation or decumulation)

(2020)

20% No private pension (do not have a Defined Contribution (DC) pension in accumulation or decumulation)

(2022)

20% No private pension provision (do not have a Defined Contribution (DC) pension in accumulation or decumulation)

(2023 re-contact survey)

17% No private pension provision (do not have a Defined Contribution (DC) pension in accumulation or decumulation)

(2024)

Differences between baseline value and year 3 values are statistically significant

 Improved

The following commitments support our outcome to ensure diverse consumer needs are met through high-operational resilience and low exclusion. The links below show progress against these commitments:

  1. Putting consumers’ needs first
  2. Minimising the impact of operational disruptions
  3. Preparing financial services for the future
     

View all FCA outcomes and metrics