Report a misleading financial advert

Report a financial advert or promotion that you think is misleading, unfair or unclear.

A financial advert may be unfair or misleading for a number of reasons, for example, important information only appearing in the small print, or by creating an unrealistic expectation of a product. Find out how to spot a misleading financial advert.

We can look at - and take action against - misleading adverts and promotions for most financial products and services, including:

  • social media adverts, such as Tweets and Facebook posts
  • press
  • television
  • radio
  • poster adverts

Report a misleading financial advert

Please note, for reasons of confidentiality, we can’t discuss any action we may take as a result of the information you give us. We may, however, contact you if we need additional information that would help us.

We can’t resolve individual disputes you have with a firm. If you are unhappy with a financial product or service, find out how to complain.

There are some circumstances where we may need to share the information you have given us, including your personal data, with other regulators who have the power to take action independently or alongside the FCA.

For example, we may do this when:

  • we are obliged to do so for legal reasons
  • the information you have provided does not relate to a firm authorised by us. In this case, another regulator may be better placed to investigate the issue

Where possible, we will remove your personal data before sharing it with other regulators; however, sometimes we will need to share this data.

To learn more about how we use your personal data, please read our privacy notice.

Please provide as much information as possible in the form below.


  • Current Start
  • About you
  • Complete
Where did you see the financial advert?
Select all those that apply
What type of financial product does the advert relate to?

Upload requirements
Examples: TV or radio? Please give the time and date of the broadcast. Poster? Give the date you saw it. Newspaper or magazine? Give the publication date. By post or email or on a website? Give the relevant dates (e.g. when you received it or when you saw it online).
Examples: TV or radio? Please give the station name. Poster? Give the street and town where you saw it, as well as the store or branch, if applicable. Newspaper or magazine? Give the title and page number. Website? Give the web address. Social media? Give details of the specific media where you saw it.