Report a misleading financial advert

Report a financial advert or promotion that you think is misleading, unfair or unclear.

We can look at adverts and promotions for most financial products and services. This includes social media adverts such as tweets and Facebook posts, as well as press, TV, radio and poster ads. Find out how to spot a misleading financial advert.

Please provide as much information as possible in the form below.

There are some circumstances where we may need to share your complaint, including your personal data, with other regulators who have the power to take action independently or alongside the FCA.

For example, we may do this where your complaint does not relate to a firm authorised by us, where another regulator is better placed to investigate your complaint, and/or where we are obliged to do so for legal reasons. Where possible we will remove your personal data before sharing your complaint with another regulator, however sometimes we will need to also share your personal data with them. To learn more about how we use your personal data, please read our privacy notice.

It will help our investigation if you also attach a copy (or photo or screen grab) of the advert. Please ensure any screenshots clearly show the name of the firm and the website address. Alternatively, you can email or post a copy of the advert to:

  • email: [email protected]
  • post: Financial Promotions Team, Financial Conduct Authority, 12 Endeavour Square, London, E20 1JN
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