Wealth management survey report – 2026

Data Published: 18/08/2026 Last updated: 18/08/2026

The UK wealth management sector plays a central role in helping people invest with confidence. 

1. Introduction

This report focuses on discretionary portfolio management, where firms manage investments for clients. Firms supervised by our wealth management portfolio support more than 5.5 million retail clients, manage almost £1 trillion of assets and are evolving quickly as they grow, specialise, consolidate and use more technology.

This change brings opportunity. A stronger wealth management sector can support growth, build trust in investing and help more clients make better-informed decisions about their financial futures and get better outcomes.

But growth must be matched by strong standards. Firms need clear governance, strong financial crime controls and they should provide fair value, effective support for clients as well as responsible use of technology, including AI.

This report shares data and insights to help firms understand the market, compare their approach and raise standards.

As set out in Annex A, the findings are based on survey data from around 400 wealth management firms, supported by regulatory returns and other FCA and public data sources.

Our aim is to support a competitive, innovative and resilient wealth market where firms can grow responsibly, and clients receive clearer information, better support and good outcomes.

Lucy Castledine, Director of Consumer Investments, FCA

2. Portfolio overview

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Assets under management by firms in the wealth management portfolio.

2.1. Key facts

  • Firms supervised within our wealth management portfolio support more than 5.5 million retail clients and manage almost £1 trillion of assets.
     
  • There are 500 firms that manage investments which is broadly unchanged since 2022.
     
  • 400 firms took part in this survey and are part of the wealth management portfolio. 
     
  • There are around 5,400 investment managers across firms offering portfolio management, also broadly unchanged since 2022.
     
  • Portfolio management clients have grown to 1.3 million, up 20% since 2022.
     
  • There are 4.2 million execution-only retail clients. These are clients who make their own investment decisions without advice or portfolio management from the firm.

2.2. Portfolio insights

  • Portfolio sizes vary by service type. Clients using discretionary or advisory services typically hold around £650k compared with around £325k for execution-only clients.
     
  • The sector serves a wide range of clients, from people with smaller portfolios (some firms target clients with less than £10k) to ultra-high-net-worth clients. Firms serving smaller portfolios often rely more on digital tools and model portfolio services, while the wider market is strongly retail-focused, with retail consumers making up more than 99% of clients.
     
  • Around 29% of wealth managers also offer financial advice, which can help give clients a more joined-up service.
     
  • Client age profiles differ by service: portfolio management clients are usually older and most commonly aged 50 to 69, while execution-only clients are more likely to be aged 30 to 49.
     
  • Firms monitor portfolios at different intervals, from daily to quarterly. The right approach will depend on the firm’s size, services and clients, but more regular monitoring and automated systems can help firms spot and act on issues earlier.
     
  • The most common active portfolios have 60% to 79% in equities. The data also suggests firms have shifted slightly towards lower-risk portfolios over the past two years. Between 2023/24 and 2024/25, the proportion of clients invested in portfolios with 80 to 100% equity exposure fell from 24.9% to 21.5%, while the proportion invested in portfolios with 40 to 60% equity exposure rose from 24.5% to 27.9%.

2.3. Evolving market structure

Sector concentration 

The retail client market for discretionary management has become more concentrated. The ten largest firms by assets under management have remained broadly stable, but the ten largest firms, by client numbers, now serve 89% of them, up 19% since we conducted the first survey in 2022.

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*Based on firms that participated in all 3 surveys. Client share: based on discretionary client numbers. Asset share: based on discretionary assets under management.

Smaller specialist firms continue to play a vital role - providing tailored and valuable services to their clients.

Market outlook – growth prospects and consolidation

Firms are confident: 41% of those surveyed plan to acquire another firm, grow revenue or increase their client base by more than 25% over the next two years. By contrast, 18% are considering winding down or selling all or part of their client base.

Consolidation can support efficiency and growth by helping firms pool resources, expertise and technology. It can also support stronger governance and financial resilience.

However, we have also seen that if fast growth of these businesses is not managed effectively, it may create poor outcomes. These could include poor client service, weaknesses in business continuity and in some cases disorderly failure.

As firms grow, governance, oversight and controls need to keep pace, so clients receive consistent outcomes.

3. Digital transformation and innovation

3.1. Digital engagement and channel adoption

The sector remains strongly relationship-led, with face-to-face contact still important for onboarding, supporting clients and client decisions. Firms are making greater use of contact centres and digital channels for tasks such as investing, withdrawing funds and sending instructions.

Mass-market firms are often focused on digital communication channels to reach their audiences so may offer little or no person-to-person support or advice. 

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Based on responses to the survey, which asked firms about the ability for clients to use different activities to engage with firms.

3.2. AI

As set out in the Mills Review, AI will transform retail financial services by 2030 and beyond. AI will operate inside firms, through consumer interfaces, across markets and within regulators. It can help clients make better decisions, access more suitable products and services and manage their finances more effectively. 

Consumer trust is critical. A nationally representative FCA survey found that 1 in 5 UK adults are already open to AI making financial decisions for them. People will need confidence that AI is being used safely and with the right human oversight.

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Based on responses to the survey, when firms were asked whether they use AI to support the above activities. The combined figure represents firms that use or are considering AI in at least one of these areas. Firms using and/or considering AI across multiple activities are counted once only.

When AI is used well it can reduce friction, improve efficiency and help close the advice gap so more consumers who could benefit from support and advice receive it. But it could also increase risks around fraud, cyber security and client harm.

Our survey shows 13% of firms used in-house or third-party AI tools. This rises to 45% when you include the number of firms that were considering using AI in the 12 months following the survey.

Although overall use remains limited, firms adopting or considering AI represent a large share of the market. However, it is also moving quickly and adoption may now be higher, given our data only represents submissions captured at the time of collection. Surveying firms today would likely produce higher figures given momentum with AI discussion.

Demand for digital services is also rising. For example, Mintel’s 2025 customer service report found that 55% of consumers would only choose a provider that offers 24/7 support.

Technology and AI can help firms improve service, strengthen controls and reach consumers who may not currently get enough support. Firms must use these tools responsibly and understand the risks.

3.3. Outsourcing

More than 92% of firms outsource part of their business, meaning they rely on another provider for some services. This is most common for technology, trade execution, assurance and oversight.

Outsourcing can give firms access to expertise, technology and infrastructure they do not have in-house. It can also help firms scale and focus on core client-facing activities.

But relying on third parties creates dependencies. Firms remain responsible for the services they provide and need strong oversight to make sure clients receive consistent outcomes.

Useful publication to read alongside this section:

The Mills Review: AI and the future of retail financial services

4. Financial crime: effective controls are essential

Fighting financial crime is central to our strategy. It protects clients and firms, keeps markets clean and supports growth by preventing criminals from undermining confidence in the financial system.

Firms are a vital line of defence. We expect them to be set up to combat financial crime, with controls that work in practice and keep pace as technology and client channels change.

We are seeing progress in how often firms refresh Know Your Client checks, with more firms showing a risk-based approach driven by their client risk assessment. All firms in our most recent survey confirmed they were refreshing their checks. This is an improvement from 2023/24, when although the large majority of firms said they had done this, a small minority of them, 8%, said they did not do this at all.

But some weaknesses remain. Some firms do not refresh checks for higher-risk clients after a trigger event or at least once a year. Others have gaps in client and transaction data: 26% do not collect expected transaction frequency, 13% do not record expected investment amounts and around 10% do not verify source of wealth.

Checks are also weaker for some higher-risk relationships. Around 6% of firms do not check whether clients are politically exposed persons, meaning people in prominent public roles who may carry higher financial crime risk.

Around 7% do not carry out sanctions screening, which checks whether a person or organisation is subject to legal restrictions. It is a criminal offence not to comply with a financial sanction without a valid licence or authorisation from the Office of Financial Sanctions Implementation.

Some firms also do not check adverse media, meaning negative public information that may point to higher risk.

These gaps matter. They make it harder to spot suspicious activity, identify higher-risk clients and meet legal duties.

We will continue to work with firms and partners to raise standards, tackle financial crime and build resilience.

Firms need effective monitoring and a simple process for raising concerns, so suspicious activity is identified and investigated.

5. Improving outcomes on vulnerability and fair value

Survey data helps us understand how firms are supporting clients with characteristics of vulnerability and whether clients receive fair value.

5.1. Vulnerability: improving identification and support

Firms have made good progress in identifying and supporting clients with characteristics of vulnerability, meaning people who may need extra support because of their health, life events, resilience or capability are more likely to receive it.

In 2024/25, 83% of portfolio management firms reported identifying at least one such client, up from 68% in the first survey. Around 36% of these clients had their services adjusted by firms such as tailored communications like documents in large font.

However, practices are still inconsistent. Some firms do not have policies, processes or training that are tailored to their services, which can make it harder to respond consistently and proportionately.

Client needs can change over time, so firms should not treat vulnerability as a one-off assessment. This will become more important as firms grow and adopt more complex models.

5.2. Fair value: pricing clarity and client understanding

Firms are taking steps to assess fair value, including whether the price a client pays is reasonable relative to the benefits of the product or service they receive. But outcomes remain mixed.

Some firms make detailed fair value assessments and act when a different service would be better for a client. Others may have not fully considered how pricing, including fixed fees, can affect clients with smaller portfolios.

Firms should keep the frequency of their buying and selling within a portfolio under consideration and assess whether this is providing good outcomes for their clients. The FCA’s Financial Lives 2024 survey showed that 71% of adults with investible assets of £100k+ who used a named wealth management firm had no areas of concern or dissatisfaction with the service they received, but 17% were concerned that fees were high, hidden or complex.

These findings suggest pricing is not always clear, easy to compare or applied consistently across different services and client groups. This is an important area for improvement as firms grow and serve a wider range of clients.

6. Diversity and talent: workforce versus client base

Gender and age among investment managers

Women make up around 16–17% of investment manager roles, although representation differs by age category. 17–18% of investment managers aged under 50 are female – compared with 11–12% among those aged over 50.

Our 2025 adviser survey found that 60% of client relationships include a woman. This creates an opportunity for the sector to better reflect the clients it serves through stronger recruitment, retention and progression.

Addressing the underrepresentation of women would better serve the population and increase the resilience of the sector.

The age profile of investment managers has been broadly stable over the past 5 years, with a median age of around 42 for women and 47 for men.

7. Conclusion

The wealth management sector has an important role in helping consumers make better-informed decisions, get better outcomes, build confidence and invest with trust. It is also changing quickly, as firms grow, consolidate, use more technology and serve a wider range of clients.

We want a competitive, innovative and resilient wealth market that supports sustainable growth and consistently delivers good client outcomes. That means firms need to understand our expectations clearly, use technology responsibly, maintain strong financial crime controls and make sure their governance and oversight keep pace as they grow.

The surveys help us identify risks earlier and focus our work where it can make the biggest difference. They also allow us to share insights back to the sector through this report. We have reduced the number of questions and narrowed the focus of the survey so that we collect the most useful data with less burden on firms.

We will not repeat the survey this year but will aim to issue a shorter version in 2027 focused on portfolio management activity. We will continue to look for smarter ways to use data and engage with the sector.

Our goal is simple: to help firms provide better outcomes for their clients and build greater confidence in the investments market.

8. Annex A - Methodology

The wealth management survey collects data that is not available from regulatory returns or other sources. We use it to better understand the portfolio, identify risks and share insights that can help firms improve outcomes. 

The statistics in the report are from the 2025 survey unless explained otherwise. Statistics from the 2025 survey are from firms' submission of their latest data from up to 31 December 2024, which they had until May 2025 to submit. The data should therefore be viewed as a point in time snapshot. We have chosen to share these insights in response to feedback from the sector.  Some questions rely on figures or calculations provided by firms. Where data quality was weaker, we removed it from the analysis. The figures in this report are based on the cleaned data and remain robust enough to support the insights presented.

We have run the survey three times since 2022 and refined it after feedback from firms and stakeholders. This means not every question appears in every year, so some results cannot be compared across all three surveys. 

The report focuses on discretionary portfolio management, where firms manage investments for clients. The 2025 survey covered around 400 firms whose main business is wealth management. Of these, 320 carried out portfolio management and 234 completed all three surveys. We used those 234 firms for trend analysis, as they provide a consistent comparison over time.

Some firms provide portfolio management alongside another main business, such as retail banking, private banking, financial advice or asset management. They were not included in the survey, but they are included in the wider market figures of around 500 firms and around 5,400 investment managers.

Some firms do not deal directly with clients and instead provide portfolio management through platforms or financial advisers. The survey does not capture average assets for these indirect clients because collecting this data would have placed too much burden on firms.

We tested the survey with 80 firms in 2022 and then refined it using feedback from firms and industry bodies.

The report also uses other sources, including regulatory returns, the FCA’s Financial Lives survey, the Financial Services Register and Office for National Statistics data. 

9. Annex B - Glossary of terms defined for the purpose of the survey

When we sent the survey to firms, we defined the terms set out in this Annex. 

The purpose of defining these terms was to help firms assess their own practices. These defined terms are limited to that purpose and may differ from definitions used by the FCA elsewhere.