SURA GROUP LIMITED

Appointed Representative since:
18 February 2026

Raise Business Centre, Tom Pudding Way
Goole
DN14 6BS
United Kingdom
(full details)

This firm’s principal has confirmed its contact details are correct. Firms must do this at least once a year.

Current FCA status for firm: Appointed representative
Insurance policy: Check with principal

Appointed representatives

This firm is an appointed representative (AR). This means it can carry out certain activities on behalf of another firm, known as its principal.

This AR’s principal is Alternative Propositions Limited.

What this means

A principal firm is authorised by us to provide certain products or services in the UK and can appoint ARs to act on its behalf. The principal agrees what activities the AR can do and is responsible for that business.

If you feel like you've been treated unfairly, or if something goes wrong with a financial product or service, you can complain to the AR or to the AR's principal. If you're unhappy with the firm's response, you may be able to complain to the Financial Ombudsman Service

But if the AR has gone beyond the activities the principal has agreed, the Financial Ombudsman may not be able to consider your complaint. You also may not be protected by the Financial Services Compensation Scheme (FSCS) if the firm goes out of business. This means it’s unlikely you’d get your money back.

Next steps

You should search for the principal firm in this tool to find out what activities it has permission for. This AR may not have permission for all the same activities as it will depend on what it has agreed with the principal.

If you have concerns about this AR or the products and services it can offer, you should contact the principal using the details below.

Ask them to confirm what activities the AR has permission for and how you’d be protected if something went wrong.

Alternative Propositions Limited

Dale House
Tiviot Dale
Stockport
SK1 1TA
United Kingdom

Email address: [email protected]
+441613882520
Firm reference number: 602443
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