Author picture
Laura Smart
Lead, FCA’s specialist Behavioural Economics and Design Unit
Laura Smart currently leads the FCA’s specialist Behavioural Economics and Design Unit and previously established its applied Behavioural Insights in Practice internal consultancy programme. Research interests include group decision making, improving organisational culture and crime prevention.
Economical with the truth
Behavioural scientist Laura Smart looks at how our brains respond to adverts and how to spot the misleading ones.
Article
5 mins
Power posing and the case for failed experiments
Laura Smart argues the case for publishing the results of all research, not just the ‘interesting’ findings.
Article
5 mins