Laura Smart is a behavioural scientist in the FCA Behavioural Economics and Data Science Unit and leads the applied Behavioural Insights in Practice programme. Research interests include group decisions and crime prevention. She holds a BA from the University of Cambridge and an MSc from UCL.
Business leaders increasingly recognise that an understanding of people – both customers and employees – can make or break a business. Below we set out the case for the Chief Behavioural Officer (...
A willingness to call out mistakes and concerns at work has proved vital in hospital operating theatres. It is a lesson we can all heed.