Aim to maximise your gains and minimise losses. Find out how you can use diversification to manage your risks while investing, and how you can put it into practice – no matter your budget.

Diversification (header)

We cannot control everything. So, in an uncertain environment it becomes even more important to understand ways of managing risks in case the unexpected happens.

Putting all your investment (nest) eggs in one basket can be risky. Instead, spreading your investments across different products and areas makes you less dependent on any one pick to perform for you.

This is diversification – choosing different kinds of investments across a range of markets that don’t rely on the same things to do well at any one time. By diversifying your investments, you can smooth out the effects of one performing badly, while still reaping rewards when others do well.

How to make diversification work for you, come rain or shine

Imagine buying and running an ice-cream van. Sales are great on nice days – you’re rushed off your feet, people are queuing up for ice cream when the weather’s hot and sunny. So far so good.

But, when the weather's wet, your outlook’s not so sunny. People aren’t so keen on ice cream; they’re more interested in umbrellas and staying dry. 

So if you’re set up to sell umbrellas on wet days and ice cream on sunny days, you’re more likely to have steady overall sales, whatever the weather. By diversifying across 2 markets you’ve made your business more resilient to changes in something you can’t control – the weather.

Diversification in practice with a £1,000 pot

Imagine you have £1,000 to invest – let’s look at 3 possible options:

1. No diversification whatsoever

Buy shares in one single company

Perhaps you’ve done some research, or maybe somebody’s given you a tip. Or you’re just acting on gut feel. Whatever your motivation, you decide to pile the lot into one company’s shares. It could go well, it might go badly, with the shares possibly up or down by 20% a year later. Either way, your investment performance relies totally on the share price of a single company.

2. Some diversification

Buy a portfolio of UK shares, spread across different companies

You are happy to invest into the stock market but don’t want your investment to depend on the share price of any single company. So you spread your investment across a range of shares, ideally across companies in different business sectors, like retailers and engineering companies. By diversifying across the UK stock market you can protect yourself in case any one sector struggles. This way, your £1,000 investment’s performance is linked to the returns from a basket of shares, rather than just one company’s.

3. Full diversification

Holding diversified investments spread across different markets

You go one step further, spreading your investments beyond just the UK stock market. So you keep some cash and buy some bonds, possibly adding a fund that invests in shares from international markets, such as elsewhere in Europe, the US and Japan. This would spread your risk so that overall performance is smoothed out across several different types of investment.

How you can benefit from diversification

In the real world, making the perfect decision every time is impossible.

When investing, making your choice from a range of different options reduces your reliance on any particular one working out well. By diversifying, you can dilute the overall effect of any single investment performing badly.

In the above examples, spreading your investment across different markets reduces overall risks and helps smooth out returns over the longer term.

There will always be individual instances when diversification does not pay off in the short term. In the £1,000 investment example above, it could be that the first option – the single company one – performs as strongly as the second and third examples. But after bad news, the single company shares could just as easily drop.

It’s also worth noting that spreading your investments across different types of assets can protect you from short-term market swings. It can help you find the right balance of risks and opportunities, and smooth out returns over time.

Diversification can’t totally eliminate risks, but it could work well for your investments and help you sleep more easily.

Diversifying when you’re new to investing

Whether you’re just getting started by investing small sums, or already have a sizeable investment pot, you can still benefit from diversification.

For example, investors large or small can choose to diversify their investments through the use of funds, which combine money from many different investors into one pool that can then be invested for them. Some funds invest in a range of company shares from a stock market in one single country, like the UK or the US, while others buy a mix of shares in companies from across the world.

Meanwhile, other funds invest only in bonds (a kind of loan made by investors to governments or companies) or make investments in areas such as precious metals or property. Some funds hold a combination of shares, bonds and other kinds of assets, also spreading investments across a range of different countries to offer investors as much diversification as they can.

For more experienced investors who are prepared to take more risk in search of higher potential returns, a good rule of thumb is to limit any exposure to high-risk investments to only 10% of your portfolio.

If in doubt, an independent financial adviser can help you understand the options available and tell you more about the benefits of diversifying your investments.

Up next

5 questions to ask yourself

Before you invest, ask these questions to make better investment decisions

Read the article

Should you invest?

Tips on getting your immediate finances in order before you invest

Read our tips

Risk and returns

What do we mean by risk and returns? And do you understand your risk profile?

Learn more