Finding an adviser

It can be tricky to know how to find a financial adviser, especially if you want to use one for the first time. See our tips to get you started.

If you want to get financial advice – or just need help buying shares or other investments, planning your pension or deciding on long-term care options – there are several ways to find an adviser. These include:

  • asking family and friends for a recommendation
  • using a newspaper, telephone directory or internet search engine
  • using a dedicated financial adviser search website

However you find an adviser, it is usually worth speaking to two or three of them to compare their services and prices before you commit to meeting one. See what to ask a financial adviser.

Ask close family and friends

You could ask a member of your family or a close friend which adviser they used, whether they intend to use them again and whether they would recommend them.

If someone you trust has confidence in the adviser it could cut down the time you spend searching for one.

However, you might find that the adviser was right for your family member or friend but is not right for your circumstances. So you should still make sure the adviser can consider the options that are right for you.

Newspaper, phone directory and online search

You will find advertisements for financial advisers in both local and national newspapers.

Financial advisers are also listed in telephone directories.

You could also look online using a search engine. If you can, check the website of any adviser you consider before you contact them to make sure they offer the products and services you are looking for.

The Money Advice Service has information on how to find a financial adviser, or you could get further information from a group that represents advisers such as PIMFA

Check the Register

If you have found an adviser you are thinking about using you should check the Register to ensure they are regulated and approved by us.

If you use an adviser that is not approved by us, you will not have access to the Financial Ombudsman Service (FOS) or Financial Services Compensation Scheme (FSCS) if things go wrong.

Please note, the Register has recently undergone some changes. This means that an adviser who is an employee of a bank, building society or PRA designated investment firm will no longer appear as active on the Register. For more information, please see our recent statement on proposals to introduce a public register.