Financial advertising and promotions should clearly explain what the product or service is, how it works and how you could benefit from it. It must also be clear about the costs involved and whether there are any risks to your money.
However, some financial adverts are not clear and fair, and we find some are misleading.
Financial adverts and promotions can be misleading for many reasons, but there are some questions you can consider to help you spot and avoid misleading adverts, such as:
We can look at adverts and promotions relating to most financial products and service, including banking and savings, investments and advice, insurance, mortgages, pensions, and loan and credit products.
If you think a financial advert or promotion is unfair or unclear, you can report a misleading advert to us.
When we find that an advert is misleading we can:
Please note that we usually cannot discuss our investigations or findings with you, but we appreciate you helping us to protect consumers and firms from misleading adverts.
If you want to complain about more general parts of an advert or promotion, such as over the taste and decency or social responsibility, contact the Advertising Standards Authority (ASA).
Please be aware that we can not resolve individual disputes you have with a firm or arrange compensation. If you are unhappy with a financial product or service you should find out how to complain.
Telephone: 0800 111 6768
See more ways to contact us
Deals with general complaints about an advert or promotion
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