We invite views on the proposed guidance which intends to clarify our approach to the supervision of financial promotions in social media, including its character-limited forms.
Digital and, in particular, social media are now becoming the media of choice in many cases for customer communications and specifically for financial promotions. We see positive benefits from using social media but this has to be based on compliance.
A number of these media, however, have character limitations which can constrain their use. We are aware that in some circumstances firms may want to use certain media but perceive difficulties in complying with some of our rules, particularly with our financial promotion rules.
This Guidance Consultation is intended to:
Those in the regulated community using, or wanting to use social media for their communications with customers.
Please send us your views by 6 November 2014.
You can send your comments by email to: Richard.Lawes@fca.org.uk or by post to:
Financial Promotions Team
The Financial Conduct Authority
25 The North Colonnade
London E14 5HS
Telephone: 020 7066 5954
Copyright © 2016 FCA. All Rights Reserved.