Consumer Spotlight is our segmentation model of retail consumers. It includes detailed descriptions of 10 segments based on financial characteristics and behaviour.
Consumer Spotlight examines how people in the UK deal with money and financial services, with a unique focus on the capabilities and potential vulnerabilities of different groups.
We have been using Consumer Spotlight to build a deeper understanding of the people that we work to protect, their attitudes and behaviours, and what influences them when they make financial decisions.
Other organisations, including regulated firms, can explore this information to learn more about how we view the retail financial services consumer landscape.
You can search Consumer Spotlight to identify segments by age, income and location, and examine data for every segment across a range of product and demographic categories. You can also see the data the model is built on.
If you experience any problems when using Consumer Spotlight, or would like to ask a question or provide feedback about it, please contact us.
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