Reference Case Number: FOI2026/00917
Freedom of Information: Right to know request:
The total number of paid social media influencers, creators, or public figures used for campaigns, promotions, or advertisements for each year between 2024 and 2025 as well as 2026 to date, broken down by year.
Please note: I am not asking for any commercial information. I am not asking for costs, how much they were paid or which influencers were used. Purely for the number used in each of these years.
FCA response:
Table 1 below shows the number of paid social media influencers used for campaigns, promotions, or advertisements for 2024, 2025 and 2026. Please note that the figure for 2026 is accurate as of 27 April 2026.
| Year | Number of paid influencers |
|---|---|
| 2024 | 6 |
| 2025 | 13 |
| 2026 | 0 |