Reference Case Number: FOI2026/01964
Freedom of Information: Right to know request:
1) How much did the 'Emil the Seal' pop-up in Waterloo station in London in January 2026 cost the FCA?;
2) How was the success of the ‘Emil the Seal’ campaign measured? Were there any targets, and if so which ones? Were there any other metrics or KPIs, if so which ones? And how did it meet any of those and how successful was the campaign based on them?
3) How many interactions did the pop-up have with the public?
4) How long did the project take to launch? What was the timeline?