FCA takes action against HTX to stop illegal financial promotions

Access documents on this claim on the FCA website[2]

Firms providing crypto products to UK consumers need to comply with rules which protect consumers from unfair and misleading marketing. Advertising cryptoassets on social media or websites without complying with these rules is a criminal offence.

Since the rules came into force in October 2023, the FCA has engaged extensively with firms, and the majority have reacted positively in complying with the new regime.

The FCA previously warned about HTX’s illegal promotion of crypto services to UK consumers. However, it has continued to publish financial promotions in breach of these rules on its website and on social media platforms, including TikTok, X, Facebook, Instagram and YouTube.

HTX operates an opaque organisational structure, hiding the identities of its owners and the operators of its website. Repeated attempts by the FCA to engage with HTX have been ignored. Since issue of the proceedings, HTX has taken steps to restrict new UK customers from registering an account. However, existing UK users can still log in and access unlawful financial promotions, and HTX has given no assurance that the changes will be permanent. The FCA therefore remains concerned that the risk of ongoing breaches continues.

Steve Smart, joint executive director of enforcement and market oversight at the FCA, said: 'Our rules are designed to support a sustainable and competitive crypto market in the UK, ensuring that consumers have what they need to make informed decisions.

'HTX’s conduct stands in stark contrast to the majority of firms working to comply with the FCA’s regime. This is the first time we’ve taken enforcement action against a crypto firm illegally marketing their products to UK consumers. We’ll continue to act against firms who ignore our rules.'

To protect consumers, the FCA requested social media companies block HTX’s social media accounts to UK-based consumers and requested the removal of HTX applications from the Google Play and Apple stores in the UK.

HTX is currently on the FCA’s Warning List. Consumers dealing with this firm will not have access to the Financial Ombudsman Service[3] if they have a complaint.

Consumers are unlikely to get their money back if it goes out of business and should avoid dealing with this, or similar unauthorised firms.

Individuals can check the FCA’s Warning List to see if a firm is operating illegally and visit the FCA’s cryptoasset promotions page for more information on how to protect themselves.

Notes to editors

1. The FCA enables[4] a fair and thriving financial services market for the good of consumers and the economy.
2. Our strategy 2025-2030[5] prioritises fighting financial crime. Over the last 2 years, the FCA has charged more people with criminal offences and is concluding enforcement investigations faster.
3. Following legislation passed by Parliament, cryptoassets were brought within scope of the FCA’s financial promotions regime.
4. From October 2023, all cryptoasset firms marketing to UK consumers, including firms based overseas, must comply with the regime. 
5. The FCA has been clear that those who fail to play by the rules risk being placed on the FCA warning list, being subject to website take down requests or facing criminal or civil enforcement action.